About Us

Pro Ride is a mountain bike coaching team and a series of core training courses designed by riders, for riders.


Our Coaches are fully qualified Mountain Bike Coaches with Mountain Bike Coaching UK (MBCUK), insured with the Association of British Cycling Coaches (ABCC) and First Aid Qualified.

Joe Rafferty

Joe comes from a Sports Science background and having personally trained thousands of riders he’s now one of the most experienced coaches in the UK. He’s the training expert for Mountain Biking UK magazine, and recent results like 9th at the 2000-rider mass start Megavalanche in France show he still knows how to handle things at the sharp end.

Coaching Experience – 10 years, full time coach
Qualifications – Mountain Bike Tutor (highest level), Mountain Leader
Riding Credentials – ELITE, 9th MEGAVALANCHE 2014, 4th Rd 1 UK Enduro Champs 2013

Olly Morris

Olly is the Pro Ride head coach for the South, an elite racer and has qualified to race downhill at World Cup level. He brings a wealth of knowledge to the coaching team drawing on his experience as a professional racer and qualified educational practitioner. He’s known for being easy to get along with and his love for bikes. He competes at the highest level in UK DH and is still wanting more out of his own riding.  He is driven by helping riders of all abilities achieve their riding goals.

Instructional Experience – Full time coach for 2 years
Qualifications – Mountain Bike Tutor (highest level)
Riding Credentials – ELITE

Joe Flanagan

Joe completed a degree in Outdoor Education at Liverpool University and he’s been riding at elite level on the Enduro World Series for the last two years. He completed his coaching qualifications under Joe Rafferty and receives nothing but outstanding feedback on all coaching days. He’s a super smooth and stylish rider with shed loads of experience to back it up. He enjoys big days out in the lakes and in his own words ‘buzzes off helping other riders improve!

Coaching Experience – Full time coach for 2 years
Qualifications – Mountain Bike Coach
Riding Credentials – ELITE, Top 30 Enduro World Series, Senior National DH Champ

Sam Shucksmith

Sam’s main job is to race for the Pro Ride Enduro team, as well as coach private sessions in the South of England. He has 8 years experience competing at World level in Downhill and more recently he moved to Enduro where he’s won National races and had top 20 finishes at World level. He was trained to coach by the Rafferty brothers and he’s known as the master of ‘textbook technique’.

Recent results – 1st National Enduro Afan 2014, 1st Bike Park Wales Enduro 2015, 4th European Enduro Series

Phil Shucksmith

Phil’s cycling background is in downhill where he has competed on the World cup circuit for a number of years including representing Great Britain in the European championships. Phil lives in London and is a regular down in the surrey hills where he does the bulk of his Enduro race training. He’s part of the Pro Ride Enduro team and races the Enduro World Series in elite and the National series.

Recent results – 1st National Enduro Dyfi Forest 2014, 1st ‘Ard Rock Enduro 2015